In this episode of the Be Your Best Horsemanship podcast, Phil engages in an insightful conversation with Ken Bray, the CEO of Equibrand–a powerhouse company in the western industry. As the parent company for well-known brands like Classic Ropes, Rattler Ropes, Classic Equine, Martin Saddlery, and Cashel Company, Equibrand has left an undeniable mark on the equine industry and western way of life. Join us as Ken shares his journey through the creation and evolution of Equibrand, shedding light on the genesis of the company and its impact on various western disciplines.

Episode Highlights:

Finding your way in the western industry

Ken Bray opens up about his journey from aspiring horse trainer to the CEO of Equibrand. With beginnings in product manufacturing and marketing, Ken reflects on the opportunities life presented, leading him to where he is today after 38 years in the business.

Equibrand’s role in the evolution of team roping

Ken takes us back to the roots of Equibrand, tracing it back to the creation of Classic Rope Company in 1986. He narrates the competitive atmosphere of team roping in the '80s, highlighting the absence of equal money and handicapped team ropings. Despite the challenges, Classic Rope Company laid the foundation for Equibrand's role in stimulating the growth of team roping and expanding into various disciplines of western equine sports.

The growth and resilience of the western industry

Ken and Phil discuss the unique resilience of the western industry, especially during challenging times. They explore the passion that draws people into the industry and emphasize its continued growth, noting that horse sports are a lifestyle unlike any other.

The evolution of equine equipment

The conversation shifts to the evolution of equine equipment, with Ken shedding light on Equibrand's commitment to constant improvement. Ken emphasizes the company's dedication to making products that enhance horse protection, rider performance, and overall horse care. Ken shares his perspectives on the importance of paying attention to detail, never being complacent, and staying ahead of the competition.

The pursuit of excellence and mental toughness

Both Ken and Phil stress the significance of pursuing excellence and embracing a mentality of continuous improvement. They discuss how even small advancements in products or training techniques can make a significant difference in the highly competitive world of rodeo and various other performance horse disciplines. Mental toughness and management emerge as key factors for success, both in business and the arena of life.

The impact of personal development

Phil shares his belief in the importance of personal development, emphasizing that working on oneself is as crucial as refining professional skills. Ken echoes this sentiment, discussing the role of mental attitude and management training in the success of rodeo and performance horse athletes.

Tune in for Part 2 of this series with Ken Bray as we continue our conversations about developing our horses and ourselves for success in and out of the arena.

A special thank you goes out to Equibrand for being continued supporters of the Be Your Best Horsemanship podcast and the Phil Haugen Horsemanship brand. Be sure to head over to ⁠philhaugenhorsemanship.com/sponsors⁠ to learn more about our favorite products and support their brands: Classic Equine, Martin Saddlery, Classic Ropes, Rattler, and Cashel.