Ep 62: The Cowboy Mentality
It’s no secret that 2020 came with some unprecedented challenges for many of us. One thing that I believe got us through was the “cowboy mentality.”
The western industry is built upon the cowboy mentality — that commitment, grit and never-give-up attitude that so many of us seem to live by.
I can’t think of a more perfect representation of the cowboy mentality this year than the 2020 National Finals Rodeo. There were a thousand reasons why this event shouldn’t have been possible this year, but they found a way to make it happen.
As you begin setting your goals for the coming year, I challenge you to fully embrace the cowboy mentality. Approach each of your goals with that same level of commitment, grit and never-give-up attitude. Make a commitment to bettering yourself.
It all starts with deciding what your ideal end result is. Consider where you really want to be and figure out the steps it is going to take to get there. Some of your goals may not be achievable this year, but you can make significant progress toward that goal. Start small, and grow from there.
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